The iPhone 5C is not a “budget” iPhone.

Worldwide Marketing Senior Vice President Phil Schiller stands in front of iPhone 5Cs at the recent Apple unveiling event; Photo: CC BY-SA Globovisión
Worldwide Marketing Senior Vice President Phil Schiller stands in front of iPhone 5Cs at the recent Apple unveiling event; Photo: CC BY-SA Globovisión

The new iPhone 5C is not a budget iPhone.

It’s a smart move by Apple of keeping their profit margins higher, as it costs less for them to produce a 5C and offer it at the last-gen price, than to lower the original iPhone 5’s price to a last-gen price.

With an unlocked minimum cost of $550 in the United Staes, at least one India news source is complaining [LINK HERE] that this is not an affordable smartphone for emerging markets. It is far from that. EDIT: Tech blog Engadget [LINK HERE] has also brought light to this.

By comparison, the new and high-end Moto X smartphone by Motorola – which is, unlike the Chinese-manufactured iPhone 5C (which is already the subject of at least one labour scandal [LINK HERE]) is completely built in the U.S.A. with the most ethical practices, costs $575 unlocked – just $25 more. Motorola is preparing an even lower-cost Moto X that will completely undercut the iPhone 5C despite more ethical manufacturing.

Here’s a graphic from Engadget:

iPhone 5C vs. Motorola Moto X - from Engadget
iPhone 5C vs. Motorola Moto X – from Engadget

And, thus, by concept the iPhone 5C we have come to expect is a massive failure.

It’s just another attempt by the world’s greediest and most irresponsible corporation to fool people (by way of marketing) into giving them lots of money, through exceptionally high profit margins, that they will stow away and rarely if ever use.

The real message behind Apple’s new iPhone 5 ad

I think that this new iPhone 5 advertisement is silly.

It doesn’t tell me that there is anything special about the iPhone other than the fact that a lot of people take a lot of photos with it. There’s really no distinguishing factor.

Photos on the go can be done with just about any smartphone on the market with a camera, and there’s really nothing special nor advertisement-worthy about the fact that the iPhone has a camera. In terms of photo quality, the iPhone’s camera isn’t even close to the best. Here’s a comparison between several new flagship smartphones, taken from the website Digital Phtotography Review:

Comparison 1: Crop/detail. From Digital Photography Review
Comparison 1: Crop/detail. From Digital Photography Review
Comparison 1: Low light/night shots. From Digital Photography Review
Comparison 2: Low light/night shots. From Digital Photography Review

If Apple had any sense in luring in new customers through its advertisements, then the company would be showing us what unique things you can do with the iPhone camera that no other competitor can do.

The problem is that Apple has never really innovated in the camera sector. Many of the features that are present in the iPhone camera now (or will be in the future) are actually taken from competitors that introduced those features. Some of these features include:

With no innovation in the camera sector, it’s obvious that this advertisement isn’t being targeted to potential iPhone users who are choosing between alternatives, or luring Android smartphone users to switch or switch back. No, it is actually being targeted at existing iPhone users.

The question to be brought up is: why is Apple doing this? I suspect that Apple is in a state of desperation, because it is currently in a risky position. It is in a risky position because it is currently at huge risk for losing a lot of iPhone market share to competing smartphone makers are introducing more and better innovations, especially in cameras, like this one showcased in an ad for the LG Optimus G Pro:

(don’t be fooled by the first 30 seconds, watch the whole thing one minute through – you’ll understand it even if it’s in Korean)

Photo sphere is a component of the camera app in Google’s Android version 4.2 Jelly Bean, and – like the other features that were listed above – it’s something that might break a lot of expectations of Apple fans, because the iPhone wasn’t the one to have that feature first.

As more people notice that competitors like Samsung, HTC, Blackberry and others are innovating faster than Apple in the smartphone sector in terms of features and hardware, they’re going to have more reasons (including the standing reasons of better price and other built-in features like Google Now) to opt for buying better smartphones and not iPhone. That’s going to be bad for Apple’s business… not that I care, since I favour anything that’s better for consumers; better products and more money into companies that will offer better products is going to be great for everyone.

“Every day, more photos are taken with the iPhone than any other camera.”

There is only one thing that this advertisement acclaims: the quoted statement above. This is a call-out to existing iPhone users. It’s a reminder that they are part of a global community of iPhone users that takes more photos than any other. I can see how it might make a deciding consumer stop his or her thoughts of getting that new Galaxy S4 and contemplate staying and feeling in-place with the iPhone community.

Even then, I think it’s going to have a limited reach. What it’s essentially saying is to “stay with iPhone because iPhone is popular and cool!” yet, if it is supposed to be targeted at users who are considering switching to competing smartphones for better features, then “popular and cool” are probably not (or no longer) part of the primary criteria in that consideration.

It’s time to face reality, iPhone. Your time as the king of the mobile smartphone space is done.

iPhone and Galaxy
The Apple iPhone 5 (left) and Samsung Galaxy S4 (right), head to head competitors in the high-end smartphone space.

“Samsung School” program in Port Coquitlam paves way for affordable, effective technology in classrooms

Port Coquitlam, B.C.'s Riverside Secondary School is the first Samsung School classroom in Canada. The classroom of the future, Samsung School is a complete digital education package that seamlessly connects Samsung software and hardware. Students are joined by Samsung Canada's executives HT Kim (President and CEO) and Philippe Lozier (Director of Business Solutions) as well as Port Coquitlam dignitaries. (CNW Group/Samsung Electronics Canada Inc.)
Port Coquitlam, B.C.’s Riverside Secondary School is the first Samsung School classroom in Canada. The classroom of the future, Samsung School is a complete digital education package that seamlessly connects Samsung software and hardware. Students are joined by Samsung Canada’s executives HT Kim (President and CEO) and Philippe Lozier (Director of Business Solutions) as well as Port Coquitlam dignitaries. (CNW Group/Samsung Electronics Canada Inc.)

I’ve always been displeased with the uprise of Apple iPads in schools across British Columbia. For their high cost, iPads provide less flexibility than cheaper laptops when typing is a necessity in school projects and provide less features and lower productivity than Android tablets like the Google Nexus 7, Galaxy Note 10.1 and other competitors. High costs in technology means there’s usually less to go around for students than with alternative, less costly options – which can create challenges, especially in an era where many schools face budget shortages and do not come close to being able to afford giving every clasroom technology for every student.

When I heard about this pilot program, it occured to me that the school where this program was put into a place is one where a good friend of mine I used to go to school with now goes to, so I contacted her immediately about it. She told me that while she wasn’t part of the class taking part in this program, she did know about it, and did manage to meet the president of Samsung Canada when he had visited the school.

If I had the same opprtunity to meet the president of Samsung Canada, I would have given him quite a handshake. I couldn’t be happier in knowing that the introduction of a program in a North American schools involving Samsung tablets is happening in my province, and in my metropolitan area. The per-unit cost of a Samsung Galaxy Note is less than an iPad, despite better specifications and better features that are suited to students like the S-Pen for writing and S-Note, Android 4.1 features like Google Now and split-screen multitasking. That means that more units can be purchased by a school for more students, and each unit can do far more than a usual iPad, improving educational output.

The below article on MobileSyrup (link) says that Riverview Secondary is currently the only North American school to be going through this pilot program, but I hope other schools follow suit soon. There is a video in this that contains a lot of positive comments from teachers, students and parents about the program.

Apple’s history of suing before thinking

What Apple has done - from Techanalyzer
What Apple has done – from Techanalyzer

Image above: all the suing Apple has done in the past few years, esp. over smartphone companies.

Below: This is from 6 years ago. Apparently, Apple has a history of suing before even researching if it is valid to sue. I find this ironic, as they are the most valuable and one of the most powerful companies in the world and yet, as you can see by all the lawsuits, they hold so much fear.

Apple sues itself in the foot (again)

By Andrew Orlowski in San Francisco, 4th May 2006

Apple Computer’s legal policy of shoot first, and ask questions later, has got the company into trouble again.

Apple’s lawyers have gone after the popular humor community site Something Awful for posting a link to one of Apple’s own internal service manuals. The link resolves to a third party website, and was posted in a useful and informed discussion about Apple’s troubled MacBook Pro.

SA’s founder Richard Kyanka received an email from Apple claiming:

“The Service Source manual for the MacBook Pro is Apple’s intellectual property and is protected by US copyright law. Linking to the manual on your website is an infringement of Apple’s copyrights. We therefore must insist that you immediately take all necessary steps to remove the Service Source manual and any other Apple copyrighted material from your site and to prevent further unauthorized use or distribution of Apple intellectual property. “

Six years ago, a US judge in a case brought by Ticketmaster ruled that deep linking does not violate the copyright act.

“I replied to Apple and told them basically to screw off because I’m not doing anything illegal,” wrote Kyanka.

“NOTHING, I repeat, NOTHING is even hosted on SA. All we have is a link going to somebody else’s webspace. I guess Apple has no clue how the internet even works; they should be threatening to sue the ISP hosting the horribly illegal service manual, not some guy who runs a forum where his forum members are TRYING TO HELP people fix issues with their faulty Apple computers.”

The case is likely to bring more attention to MacBook Pro’s recent woes. We should also note that Lenovo, which now owns the IBM ThinkPad business, continues to make identical technical manuals freely available on the internet.

Since the case was settled in the US, the issue has raised its head in several unrelated disputes. Three years ago budget airline Ryanair blocked access to, a flight shopping comparison site, and only in the same year was the issue settled in Germany.

A similar link was posted on Apple’s own Support Forums, and has only just been removed at time of writing. Saving Apple the trouble of suing itself. ®

Smiling at the demise of Apple computer

Apple R&D spendings
Apple R&D spendings percentage compared to the competition
Some things to know about Apple:
  1. Sits on a $137 billion cash mountain and is hurting the economy by not spending it for any useful purpose, or returning it to investors
  2. Spends only a tiny percentage of its profits on actual research and development, and lags behind competitors in this percentage
  3. Recklessly steals innovative features and designs from others by…
    A. Patenting what is not theirs
    B. Patenting ridiculous things like standards-essential form factors (devices with rounded rectangles) for the purpose of…
  4. large-scale offensive litigation on competing companies
  5. Offers inferior products at higher prices that are often not affordable to a world demanding more affordable technology
  6. Succeeds largely a result of marketing success, not innovative success
  7. Seen as “innovators”, “leaders”, and an “inspiration”.
  8. In reality, hypocrites
So, this recent news article from BBC is making me smile like a devil. May they die in a hole.

Apple brand less ‘inspiring’, survey says – BBC News

Technology giant Apple is perceived as less “inspiring” than it was three years ago, a brand survey suggests.

The findings will heighten concerns among shareholders who have seen about $230bn wiped off Apple’s stock market value since September 2012.

Smartphone rival Samsung is now seen as equally “inspiring” in the US, says the survey by consultancy Added Value (AV).

AV is part of Sir Martin Sorrell’s marketing group WPP, whose clients include Samsung, Google and eBay.

Analysts fear Apple may have lost its way since its visionary co-founder, Steve Jobs, died in October 2011.

While Apple’s brand still scores more highly overall, Samsung’s is more consistently appreciated across the world, particularly in East Asia, says Added Value.

Apple’s reputation for market-leading innovation took a knock after the iPhone 5 was seen as an iteration of an earlier design rather than a characteristic step-change.

According to research by Gartner, Samsung and Apple now account for 52% of the global smartphone market, but in the final quarter of 2012, Samsung sold 64.5 million smartphones to Apple’s 43.5 million.

Similarly, Apple’s iPad Mini was a response to rival, smaller tablet computers already on the market, adding to the impression Apple was following, not leading.

Patent battles

In September 2012, Apple’s share price topped $700 – a record for the company – giving the tech company a market capitalisation of more than $655bn.

But since then, the price has tumbled, wiping about $230bn off the company’s value.

Since 2011, Apple and Samsung have been slugging it out across the world’s courts in a series of distracting patent battles.

Apple first sued Samsung in the US for alleged intellectual property infringements. Other court cases have taken place in France, Germany, the UK, the Netherlands, Italy, South Korea and Japan, with no company yet emerging as the clear winner.

Apple may be sitting on a $137bn cash mountain, but unless it can recapture its role as an “inspiring” technology leader and settle its legal battles, the perception may grow that its best days are behind it, analysts believe.

‘Bold and exciting’

In its Cultural Traction 2013 report, Added Value analysed the “cultural vibrancy” of 160 brands across 15 sectors, involving more than 62,000 respondents in 10 countries.

The top 10 brands perceived to be the most “visionary, inspiring, bold and exciting” were Google, Apple, Samsung, Ikea, Microsoft, Sony, BMW, Audi, Coca-Cola and eBay.

Want to know more about what I know about Apple? Visit a website I created to expose their hypocrisy: Apple Hypocrisy